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1 May 2019

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers and your prospects. It is a thorough and lively portrait, of you ideal customers.

22 Jan 2019

You’ve noticed all your friends and contacts are going crazy with hashtags. Indeed! They are incredibly popular these days. But you are not sure yet how to implement them in your marketing strategy to promote your business? The following tips will help you to make clev...

2 Oct 2018

Like it or not, Halloween has become a huge opportunity for businesses to increase their sales. Britons have spent £320 millions in 2017 on Halloween candies, pumpkins, fancy dresses, decoration, cosmetics… Even if your products are not Halloween related, you can still...

25 May 2018

After the 2016 “fake news” scandal, Facebook decided to change its algorithms to reduce the number of pages posts in the news feed and prioritize posts that create meaningful and “social” conversations, especially those from family and friends. Bad news or good news fo...

25 Mar 2018

Have you heard about the new rules introduced by the General Data Protection Regulation (GDPR) throughout the EU from 25 May 2018? If not you shouldn’t wait too much longer before checking if you comply. The fines can be huge, up to 4% of turnover or €20 million, which...

13 Feb 2018

Why small businesses entrepreneurs should have a company page on Linkedin and how can they grow their audience and reputation.

21 Nov 2017

If you need someone to design your logo but you are on a small budget, you might be tempted to find a graphic designer on freelance websites such as Fiverr, Upwork...and you will certainly get offers for as little as £20. Some designers based in India or Asia might act...

1 Nov 2017

Christmas is in just 50 days !

How will you take this opportunity to promote your business, let your customers know you care for them, and lead new customers to discover your products /services? This needs a bit of planning and imagination:

  • You can package special of...

24 Jun 2017

Google will take into account elements such as duration of visits on your site, bounce rate, pages viewed… to rank your website. So it is crucial in the first place to make sure your visitors will enjoy their experience and come back...

23 Jan 2017

Now you have created your new business you need to quickly create a professional and attractive website or a landing page? You only have a small budget? You want a website that you can easily update by yourself? Here are a few tips to help you get started….

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Why and how create buyer personas for your marketing strategy

May 1, 2019

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