22 Jan 2019

You’ve noticed all your friends and contacts are going crazy with hashtags. Indeed! They are incredibly popular these days. But you are not sure yet how to implement them in your marketing strategy to promote your business? The following tips will help you to make clev...

25 May 2018

After the 2016 “fake news” scandal, Facebook decided to change its algorithms to reduce the number of pages posts in the news feed and prioritize posts that create meaningful and “social” conversations, especially those from family and friends. Bad news or good news fo...

13 Feb 2018

Why small businesses entrepreneurs should have a company page on Linkedin and how can they grow their audience and reputation.

1 Nov 2017

Christmas is in just 50 days !

How will you take this opportunity to promote your business, let your customers know you care for them, and lead new customers to discover your products /services? This needs a bit of planning and imagination:

  • You can package special of...

24 Jun 2017

Google will take into account elements such as duration of visits on your site, bounce rate, pages viewed… to rank your website. So it is crucial in the first place to make sure your visitors will enjoy their experience and come back...

20 Mar 2016

You have just created your business, found a brand name, designed your logo and your website. It is now time to tell everybody about it and give your business full exposure on social media. As a freelance communication / advertising / media consultant, currently taking...

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Why and how create buyer personas for your marketing strategy

May 1, 2019

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© 2016 Cylia Rousset Communication

Célia Rousset trading as "Cylia Rousset Communication"